Land Rover Jaguar are behind the team at Pivotal Car Subscriptions and unlike the other providers, Pivotal offers a level of membership that dictates the type of car you drive.

The subscription from Pivotal includes the vehicle, maintenance, road fund licence and breakdown cover, as well as fully comprehensive insurance. At this moment in time, this service is only available to 30 year olds and over who must have at least 2 years no claims bonus.

Terms are usually 3 months and require an additional charge if you want to change or end your vehicle within this period.

Pivotal Car Subscription Website


Pivotal Logo

How it Works

Pivotal’s process is really easy and the website is clear, as follows:

  • Pay the joining fee and choose your subscription tier; Blue, Indigo, Violet and Ultra Violet
  • Go through ID, Credit Checks and DVLA Licence Checks
  • Arrange for delivery, which is only available within the M25. All other areas must collect.
  • After 6 months you can either renew or switch the car.
  • It may be required that you switch your car during the contract at Carpe’s request.

Excess Mileage is chargeable

Costs and Fees

Carpe charge a one-off joining fee of £550. If you wish to switch a vehicle before the stated term then a fee of £200 is payable.

Carpe offers 4 tiers currently:

  • Blue
  • Indigo
  • Violet
  • Ultraviolet

All subscriptions include rental, maintenance, breakdown assistance, road fund licence and insurance. The excess on the insurance is currently £1000.

Cancellation is free as long as notice is given in the correct notice period.

To give you an idea of the vehicles available in the tiers, please see below:

  • Land Rover Discovery Sport
  • Jaguar F-PACE
  • Range Rover Evoque
  • Jaguar I-PACE
  • Range Rover Velar
  • Land Rover Discovery
  • Land Rover Defender 90
  • Range Rover Sport
  • Land Rover Defender 110
  • Range Rover


Brands and Models

Land Rover and Jaguar models are the only brands offered currently. These include the Land Rover Discovery Sport, Jaguar F-Pace, Range Rover Velar, Range Rover Sport.

Pivotal is also introducing a wide range of pure electric vehicles in the future, but for now, the Jaguar I-PACE is available. Plugin Hybrids are also available on a limited basis.

Notice Periods

Pivotal requires 14 days’ notice for the termination of a car subscription contract after the 3 months contract.

Early switching is available for a fee of £250.00

Comments about Subscription Provider

Pivotal is unique in that it offers, and is backed by Jaguar Land Rover, so the cars are prestigious but this is reflected in the price.

We understand that the cars may not be new and may have been out previously or are registered, corporate demonstrators.

Social Media Channels

Pivotal is currently on the following social channels:


Pivotal is aiming for the prestigious car subscription market and is backed by JLR to utilise their cars as the best possible revenue generator. They also now offer penalty-free pauses which is a big positive in the car subscription sector.

Subscriptions are available on a tier level and have a very limited range of vehicles. The vehicle may also not be a new car and could be swapped with notice by Pivotal during the subscription period.

Customer Reviews

Lee Richards

Excellent customer service and communication from Pivotal, the sign up process and documentation is straightforward and transparent. Looking forward to the arrival of our RR Sport on the 8th

Rating:  5/5

Amit Vaja

I've waited some time into my membership before writing this review. I had a brand new iPace delivered to me in July, perfect handover and the car was an amazing spec. Communication with the team has been transparent and speedy. I had a small issue with the car itself, but between Pivotal and the local dealer they handled it perfectly. I've worked in Automotive Management for over 20 years and I can see why Pivotal and subscription are the future.

Rating:  5/5

Zac Hemming

Not sure where to start really! Unfortunately, I made a decision to become a Pivotal Business Customer and took out 3 subscriptions/vehicles which I now truly regret. The most recent nightmare was today when I had a Rage Rover delivered with lots of Damage to the Interior and filthy exterior. They called me this morning to tell me there would be a delay as the car was being valeted. However, they left the £5.99 local petrol station car wash receipt in the car (Image attached). I called to say I was unhappy with the vehicle that had been delivered and was told a senior manager would call me to resolve the issue. A guy by the name of Leon then calls me and claimed to be (Head of Sales) who quite frankly just made the situation and my opinion of Pivotal 10 times worse than it already was. He was extremely patronising and argumentative without actually taking the time to review the complaint and look at the pictures. I then asked to speak to his manager as he was being really rude, to be told in a very patronising manner that the Managing Director (John Murphy) will call me in 28 days! I am left with paying for a damaged, dirty vehicle which is not the vehicle I ordered and a very poor customer service experience (if you call it that) If this is the way you treat your customers then there's no surprise you have such a poor review score on all the forums.

Rating:  1/5

Bill Gregory

Subscription is a great way to try a new car. I'd never had a Jaguar and to be able to get a new one with maintenance, insurance all included in one simple monthly payment is so convenient. The scheme is 5 star. Car was great. Pivotal were a joy to deal with - I had one or two issues to resolve and they sorted them immediately. I should especially mention Donna and Jason. I will not hesiate to rejoin the scheme as nec.

Rating:  5/5

Amjid Salam

Had a really pleasant experience using Pivotal recently. Expectations really well managed at each step of the way and follow ups after each call and request to ensure it was correct. Really excellent customer service which is the diametric opposite of using OnTo Now happily driving a Range Rover Sport which the kids adore.

Rating:  5/5

Milena Shishkova

Excellent and timely service despite all market disruptions at the time of signing up and receiving the vehicle. I was very impressed how well each team dealt with their step of the process and how well coordinated all teams were to ultimately deliver the vehicle within the promised timelines and at the exact agreed time. I love the car, the interior, and the drive and the Jaguar Remote app is smartly connected to other apps I love to use such as Spotify.

Rating:  5/5

Sharon Lane

I had an issue with a vehicle and Jason Seaby was understanding, efficient and professional, he dealt with my problem immediately. Very good customer service!

Rating:  5/5

Simon Carty

Great staff and all very smooth. Will be continuing to use.

Rating:  5/5

Screenshot of www.drivepivotal.com

See Anything Wrong?

Help us improve our website and keep it up to date, let us know if you spot any errors and our team will approve any changes.

Contents of Provider

Additional Info

Brands Available

Cars Starting From


Initial Fee Amount (£)


New or Used Cars?

Fueltypes Available?

Customer Types?

Age Restrictions

Over 28 / 2 yrs No Claims

Can you switch cars easily?


Can you pause and restart easily?


Cancellation Period

14 Days

What is the minimum term?

3 Months

Maximum Monthly Mileage Allowance

1500 miles per month


Additional Information


Company Number


FCA Number

Provider Published: March 24, 2020
Provider Last Updated: July 20, 2022
Suggest an Edit

Please help us keep this website up-to-date by providing us with any errors you may find on the listings. Use the form below to let us know of any changes, our team will then check and approve before publishing.

Please use the boxes below