We saw a 50% drop in visitors to our website in April, with 5263 people looking for car subscriptions during this time. We are thinking that the decrease will be down to the current cost of living rises and supply restraints being seen in the Automotive industry.
We are seeing an increase in interactions on our social channels, in particular, our Twitter and Facebook pages.
Currently in Development
As we touched on in our March update, we’re currently working on feeding car subscription deals into our website from participating subscription companies. This is really exciting for us, but the team here is dedicated to getting this right first-time.
Several of the companies listed on our website have asked us about sponsorship of certain areas of the website or paying for listings to appear higher. At the moment we have no plans to introduce this as we feel the website should be used by consumers to gather the information required before commiting to a car or a van subscription.
We’re also still working with a number of suppliers with regards to guest blogs, so far we have had 4 additions to the website mainly focusing on Care by Volvo.
Top Subscription Providers for April 2022
These numbers are based on our internal analytics system:
Top 5 Listings
Based on Page Views:
Top 5 Click-Outs
Based on clicks to the external website of the provider:
| 1. Cazoo |
| 2. Care by Volvo |
| 3. Elmo |
| 4. Cocoon Vehicles |
| 5. Flexed |
The list above has been compiled based on the number of click-outs to the car subscription provider’s website, these include any affiliate links where required.
Summary
Many of the providers have been struggling for readily available stock, Cazoo has increased its range of Used Car Subscriptions meaning that more and more visitors to our website are clicking out to this provider. Other providers doing well due to their stock include Cocoon Vehicles, Flexigo Cars and Short-Term Car Leasing Ltd.
Most Popular Articles for April 2022
Here are the top 5 articles on our blog for April 2022:
| 1. Does a Car Subscription work out cheaper than a Long-Term Car Rental? |
| 2. Car Subscription Credit Checks |
| 3. Luxury Car Subscriptions |
| 4. Can I take my Car Subscription abroad? |
| 5. FAQ on Care by Volvo |
Popular Pages
We have also seen an increase in customers visiting particular pages on our website, these include Bad Credit, Van Subscriptions and our Scotland pages.
